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NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi”), jointly owned by Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) and NeoGames S.A. (“NeoGames”; Nasdaq: NGMS), is proud to announce its first digital content partnership in North America through a new contract with the Atlantic Lottery Corporation (“ALC” or “Lottery”). The agreement comprises a five-year initial contract term, whereby ALC will gain access to NPi’s NeoGames Studio library of top-performing game content.
ALC currently offers a variety of digital games on its alc.ca platform and is the only regulated iGaming operator in Atlantic Canada. Across the gaming verticals offered online, ALC’s Instant Win category represents the lion’s share of the revenues generated through its online operations. Through this strategic partnership, ALC will build upon its online success by enriching its current offerings with NPi’s portfolio of market-proven, award-winning digital games produced by its NeoGames Studio.
“The Atlantic Lottery is excited to work with NPi to enhance the exceptional experience we are able to deliver to players online,” said Robert Lalonde, ALC’s iGaming Manager. “ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents. This new partnership and content integration with NPi will give ALC the opportunity to expand the game content that we offer online and broaden our competitive appeal to players.”
“NPi is thrilled to celebrate another first for our company with our new partners at ALC,” said Liz Siver, General Manager, NeoPollard Interactive. “Our digital content partnership with ALC once again demonstrates NPi’s willingness and ability to customize our best-in-class solutions to address the unique needs of each of our lottery customers to maximize profitability and proceeds to good causes. The exciting and innovative game content developed by our Games Studio will undoubtedly enhance ALC’s online footprint and create additional opportunities to attract new audiences, while driving overall program KPIs. We look forward to being a long-term strategic partner to ALC as it continues to grow its online business and support revenue generation for communities across Atlantic Canada.”
As North America’s leading iLottery partner, NPi powers the most profitable iLottery solutions in the market today. The company currently provides iLottery technology platforms, digital game content, and its Power Suite of iLottery services to four (4) U.S. lotteries and one (1) Canadian lottery through an expansion into the Canadian gaming market.