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Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that the iconic set of movie characters known as the Universal Monsters, consisting of Dracula, Frankenstein, Bride of Frankenstein, The Mummy, The Wolf Man, and Creature from the Black Lagoon, have joined Pollard Banknote’s portfolio of licensed games, available for inclusion on printed instant scratch tickets.
Universal Pictures created these monsters with distinct personalities and characteristics over seven decades ago. Yet, today, these characters are instantly recognizable and synonymous with the horror film genre. Instant tickets that feature Dracula’s icy stare, the petrified face of the Mummy, the howling Wolf Man, or the scaly head of the Creature as it emerges from the Black Lagoon, for example, will attract the attention of a range of players. Universal Monsters is perfect for a multi-scene ticket program that showcases all of the characters, Halloween-themed tickets, or in the case of Frankenstein and Bride of Frankenstein, Valentine’s Day tickets.
“Universal Monsters and the iconic movies they represent have cross-generational appeal that has stood the test of time since their original release,” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are excited to add these titles and frightening figures to our collection of licensed properties. Lotteries will be able to leverage attention-grabbing ticket art featuring these characters, combined with the entertaining game play that Pollard Banknote is known for, to get the pulse pounding and adrenaline rushing in both new and existing players.”
To support strong sales and engagement, Pollard Banknote’s Licensed Games team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, experiential prizing, POS programs, and digital marketing.
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About Universal Monsters
Over 75 years ago, Universal Pictures introduced the public to some of the most iconic horror characters in cinematic history that would live on in pop-culture for decades to come. Now known as Universal Monsters, these larger-than-life creatures, including Dracula, Frankenstein, and The Wolf Man, continue to haunt our nightmares today.