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Scientific Games continues bringing the excitement of popular Mattel brands to lottery players through a three-year contract extension with the multi-national entertainment company. Four Mattel brands available to Scientific Games customers are MAGIC 8 BALL, ROCK ‘EM SOCK ‘EM ROBOTS, and UNO in the U.S. and Canada, and SCRABBLE and UNO in a number of international regions.
Scientific Games’ longstanding relationship with Mattel spans nearly 20 years and more than 80 lottery games to date. The global lottery company’s innovation and game design teams have licensing rights to feature the classic Mattel brands across multiple lottery products including instant scratch, pull tab, draw-based and Fast Play games sold at retail, as well as digital lottery games sold online. Scientific Games plans to expand the use of the Mattel brands in the rapidly growing Fast Play and digital game categories.
More than 40 lotteries worldwide have launched Mattel-branded games. SCRABBLE and UNO are consistently two of the most popular properties in Scientific Games’ licensed portfolio of 100+ brands, the largest in the global lottery industry. From 2017 to 2021, U.S. retail sales of MAGIC 8 BALL and UNO branded instant games experienced a compound annual growth rate of 12.8%, compared to 8.5% CAGR of other instant games.
“Scientific Games is thrilled to continue offering exciting products to lottery players featuring these four beloved Mattel brands. Two incredible decades working with Mattel have provided our game innovators with a deep understanding of their brands and the opportunity to truly bring their games to life. We are committed to continuing the Mattel entertainment experience, and inspired to create new retail and digital lottery games with these properties in the coming years,” said Liz Johnson, Director of Lottery Licensed Properties for Scientific Games.
Scientific Games is the world’s largest instant games creator, producer and services provider and a leading innovator in draw game and digital lottery experiences. The company provides games, technology and services to 130 lotteries in 50 countries around the globe.
MAGIC 8 BALL, ROCK ‘EM SOCK ‘EM ROBOTS, and UNO and associated trademarks and trade dress are owned by, and used under license from Mattel. © 2022 Mattel. All Rights Reserved.
SCRABBLE and associated trademarks and trade dress are owned by, and under license from, J.W. Spear & Sons Limited, a subsidiary of Mattel, © Mattel 2022. All Rights Reserved.
© 2022 Scientific Games Corporation. All Rights Reserved.